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Business School FOR Doulas (May-July 2018)
Free Sample and my introduction
Let's get this party started! (13:29)
Module 1
Inspiration with action: setting the foundation (2:10)
1.1 - Reasons (6:32)
1.2 - Requirements (3:13)
1.3 - Responsibilities (5:16)
1.4 - Realities (9:16)
1.5 - Risks (7:43)
1.6 - Target Market (12:02)
1.7 - SWOT Analysis (11:36)
1.8 - Planning SMART Goals (8:47)
Module 2
Breaking down the confusion: setting up our business (3:19)
2.1 - Business structure and set-up (17:41)
2.2 - Web-design and online presence (25:02)
2.3 - Pricing our services (19:52)
2.4 - Accounting and bookkeeping (39:54)
Module 3
Screaming from the mountaintops: marketing (2:46)
3.1 - Marketing 101 (51:04)
3.2 - Social media and SEO (35:05)
3.3 - Local and online advertising (40:06)
3.4 - Community participation and networking (8:36)
Module 4
Get out of my (own) way: mindset and goal setting (0:55)
4.1 - Mindset (55:23)
4.2 - Goal review (5:22)
4.3 - SMART Goals PLUS (16:03)
Module 5
Sales strategies that sell: consultations that rock (2:02)
Module 5.1 - Initial Interactions (9:51)
Module 5.2 - Consultations (40:17)
3.3 - Local and online advertising
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